HEINEKEN

Heineken is a Dutch brewing company; the number one brewer in Europe and one of the largest brewers by volume in the world. As part of Project Galaxy – a rollout of Samsung Galaxy devices to all sales staff in South Africa – the L&D department wanted to swiftly train up staff by deploying a predominantly digital program, which salespeople, who spent a lot of time on the road, could access via their new tablet.

The program – named CUSTOMER – was aimed at improving the client experience during a customer visit, and consisted of two parts: fully functional cloned simulation lessons representing the real system, developed by Assima, provided a means for trial and error without repercussions to the real system; and the simulation lessons had to be encapsulated and curated through an engaging portal.

To elevate engagement of the learning content, we decided to use Flash to enable animation and audio narration, as well as user interaction, to take place throughout. The portal starts with an animated and fully voiced introduction to the process; then it allows users to explore each step at their own pace.

Each step provided a system simulation lesson, which users had to complete. Once all lessons were completed, the user could continue to an interactive quiz which tested their information retention and understanding of the process.

The decision to simultaneously combine exclusively digital training with the implementation of tablet devices across the sales force provided significant cost savings whilst delivering a program that was highly engaging and accessible. The complete learning package was deployed to all sales staff, assisting in the success of their client relationships.