I was approached by a Melbourne based coffee loving foodie and lifestyle blogger to create a modern blog that would appeal to Australian millennial women, yet stand out from an already overcrowded cluster of bloggers and social influencers. Initially the concept entailed articles which would focus on topics women typically discuss over coffee, a tradition steeped deep in Melbournian culture; it has since grown to encompass the freshest reviews of Melbourne’s top restaurants and fashion events whilst staying true to it’s “girl chat” origins.
